User Segmentation: first session FAQ
What is first session segmentation?
First session segmentation allows you to target users based on the day they first launch your app. To utilize this functionality, simply go to 'game settings', click 'User Segments' and then 'add segment'. Under the 'select dimension' drop down menu, you'll find 'first session'. Select this dimension and define the dates and/or time period. You can add more dimensions if you wish. The new user segment will be saved and can be easily accessed for any of your Upsight marketing tools. First session segmentation is compatible with all Upsight SDKs.

Can I target my users based on the first time they launch my app? How?
Yes. You can target your users based on the day they first launch your app using first session segmentation. When setting up Announcements, Rewards, Interstitial Ads, Opt-in Data Collection, or any of the other Upsight marketing tools, simply select 'first session' when creating a User Segment and apply the targeted date or time period.
 
Can I target first time users before or after a certain date?
Yes. First time users are identified as the day they first launch your app. With first session segmentation, you can target a subset of your users based on whether their first session was before or after a certain date or between date ranges. Note that these dates can be in the past or future. Please also note, first time user sessions cannot be identified before your Upsight SDK integration. We will record the first session as the date the user updates your app with the Upsight SDK added.
 
Can I target users whose first session occurred before Upsight was integrated?
First time user sessions cannot be identified before your Upsight SDK integration. We will record the first session as the date the user updates your app with the Upsight SDK added.
 
Can I target my users if their first session was a week ago?
Yes. With first session segmentation, you are able to target all users who first launched your app any number of days in the recent past. For instance, you can build Announcements touting a reward for new users who first launched your app 7 days ago.
 
Can I target my users 15 days after their first session?
Yes. In order to target your users a specified number of days after their first session, simply choose ‘first session’ segmentation and define the parameters. In this case, you would target all first session users whose last session is “before 15 days ago”.
 
Can I target my users during their first session?
Yes. You can target your users during their first session by choosing ‘first session’ segmentation and then using the “number of sessions” targeting option as “1”.
 
How is first session calculated?
First session is defined as the date and time when your user first launches your app. This date and time are calculated using UTC, or Coordinated Universal Time, the primary time standard by which the world regulates clocks and time